Primary lockupSVG ↓
SOCKET MECHANICAL / BRAND FIELD GUIDE / V1.0
A considered identity.
A complete system.
Everything that makes Socket Mechanical feel like itself, from the first impression to the smallest detail.
Preview files are for evaluation. Commercial use and ownership are agreed with the acquisition.
01 / THE IDENTITY
Distinct at every size.
A hexagonal socket and a geometric S make a compact, recognizable mark. Precision line work, cool blue, and a clear typographic hierarchy complete the system.
Clear space
Keep at least one-quarter of the emblem’s width clear on all sides. Apply the same clear-space unit to the complete lockup.
Minimum sizes
Emblem: 32 px on screen or 10 mm in print. Full lockup: 180 px or 50 mm wide. Use the standalone mark when space is limited.
Keep it consistent
Use the supplied artwork. Do not stretch, rotate, apply effects, or rearrange the lockup. Choose a version that contrasts clearly with the background.
02 / THE PALETTE
Color with a clear purpose.
Midnight
RGB 16, 44, 59
Signal
RGB 97, 213, 231
Steel
RGB 108, 132, 144
Mist
RGB 229, 238, 240
White
RGB 255, 255, 255
Start with the foundation. Use Midnight and White for the majority of the layout. Add accent colors deliberately, not equally.
Readability comes first. Use dark primary text on pale backgrounds and white on the dark primary. Reserve mid-tone accents for large graphics. Check contrast whenever combining colors. Print colors should be converted using the printer’s requested profile.
03 / TYPOGRAPHY
A clear visual hierarchy.
Lato Black for headlines, Lato Bold for emphasis, and Lato Regular for clear, readable body text.
HEADLINE / LATO
Aa Bb Cc
Built with intent.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
BODY / LATO REGULAR
Precision in every connection.
Suggested web scale: 64–96 px hero, 40–64 px section title, 24 px subhead, 16–18 px body, and 11–13 px labels. Use 1.5–1.65 line height for body text and generous space between sections.
Fonts are included under their respective open font licenses. Logo lettering is outlined and requires no fonts to display.
04 / POSITIONING & VOICE
Precise. Practical. Direct.
The positioning
A mechanical services brand for teams that value precision, dependable systems, and straightforward communication.
Audience: Maintenance teams, plant operators, facilities leaders, and technical buyers.
Proposed direction for the buyer; no active operation or business capability is represented.
How it speaks
Make the complex clear. Use specific language, explain the work, and leave exaggerated promises out of it.
The right fit. The right approach.
Use honest specifics. Avoid fabricated testimonials, unverified credentials, and promises the future business cannot support.
Precision in every connection.
05 / BRAND IN USE
From identity
to everyday use.
Original editable assets for digital profiles, social posts, and print concepts. Built to carry one consistent identity.
Social square / 1080 × 1080SVG ↓
Profile avatar / 512 × 512SVG ↓
Social banner / 1500 × 500SVG ↓
Business-card front / 3.5 × 2 inSVG ↓
Repeat pattern / editable SVGSVG ↓
These are digital concept files. Add personal details and printer-specified bleed before production. Printed goods are not included.
06 / THE FILES
Ready when
you are.
Explore the artwork, then talk to Aetheric Holdings about acquiring the complete domain and brand package.
Download the preview kit ↓